Know Your Meme, a Wikipedia-esque internet database, traces the meme back to the social media site Reddit in the year 2018, when a Redditor created the meme to share on the r/MemeEconomy subreddit. "It ain't much, but it's honest work," reads the accompanying phrase, no other context provided. In the original version of the meme, Brandt is seen standing off-center in a yellow-green field, clad in overalls and plaid, squinting into the sunlight, looking very much like a stereotypical farmer. How does a farmer from Ohio reach global internet ubiquity? ![]() The death of David Brandt, an Ohio agricultural giant who became the face of a popular meme, is sending shockwaves through two communities, both of whom are remembering him fondly for the opposite messages he came to represent.īrandt died last Saturday after being injured in a car crash, his family confirmed to NPR.įor farmers across the U.S., he was known as a leader and mentor, a man credited with pushing farmers along Ohio's corn belt to adopt the sustainable agriculture technique of no-till farming.īut for dry-humored social media users, Brandt will be remembered as the random face behind the "honest work" meme, a shorthand way to poke fun at what constitutes labor, real or imagined, in the internet age. Brandt's death last week sent ripples through both real and virtual spaces that looked to Brandt as a symbol of honest work in the modern age. A meme that cast Dave Brandt as a stereotypical farmer reached cultural ubiquity on social media sites like Reddit.
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